Define the useful lead
Clicks and forms are not treated as equal. The service area, enquiry type and tracking signal are agreed before the fee trigger matters.
About Google Ads Guys
A focused team for businesses that need leads, not agency theatre.
Google Ads Guys was built to make campaign ownership, setup costs, lead definitions and ongoing work easier for Australian service-business owners to understand.
Matt
Strategy and conversion
Ben
Operations and delivery
Why this service exists
The commercial questions should be easier to answer
Who owns the account? What counts as a lead? What is the setup paying for? When does management begin? A business should not need a long proposal to find those answers.
The offer is deliberately narrow: Google Search lead generation, a conversion-focused landing page and the campaign work needed to improve what happens between a search and an enquiry.
The operating promise
- The full setup price is visible before the fit check begins.
- The management fee does not start until the first qualified lead.
- Google ad spend is paid directly to Google.
- The client owns the Google Ads account and its history.
- Google Ads is the service focus; Meta Ads is not quietly added to the scope.
How we think about the work
Four principles behind every campaign
They keep a small service accountable as the account gets more complex.
Keep ownership with the client
Campaign work is built inside the client's own Google Ads account so the history and structure do not disappear if the relationship ends.
Show the evidence
Decisions are explained through search terms, conversion data, account changes and lead feedback instead of a dashboard full of impressions.
Give the honest fit answer
Some markets, budgets and offers are not ready for Google Search. The fit check exists so that can be said before a build is sold.
Evidence over biography
Account snapshots you can inspect
The strongest proof of the work is the client, date range and account metrics shown together, with the limitations stated.
Crane truck services
Allards Crane Trucks
79 tracked conversions at A$33.06 per conversion
14 April–13 May 2026
Tree services
DTS Tree and Stump Removal
50 tracked conversions with an 11.06% conversion rate
14 April–13 May 2026
Vehicle inspection services
Inspect Buy Drive
124 tracked conversions at A$16.45 per conversion
14 April–13 May 2026
Energy services
Inspire Energy
84 tracked lead forms at A$39.07 per conversion
14 April–13 May 2026
Removalist services
Melbourne Quick Removal
20 primary conversion actions at A$20.66 each
28 July to 6 August 2026
Stretch Hummer hire
HummerZillaz
117 primary conversion actions at A$19.42 each
21 July to 6 August 2026
Exterior cleaning
A Clean House Washing
9 primary conversion actions from 35 clicks
17 July to 6 August 2026
Plumbing services
Sigma Plumbing
16 primary call actions across a 27-day account view
11 July to 6 August 2026
Choose your next step
Tell us what a good lead looks like for your business.
If you already advertise, start with the account evidence. If you need a new campaign, use the four-question fit check.