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Questions answered before you begin

The important Google Ads questions, in plain English.

No proposal call required to understand the payment timing, account ownership, service scope or what triggers the management fee.
  • 13 clear answers
  • Australian pricing stated explicitly
  • No guaranteed-results language
  • Qualified-lead trigger: first qualified lead

FAQ category

Pricing

Setup, management, ad spend and cancellation.
What do I pay during the setup fit check?

Nothing. The four-question fit check has no payment or obligation. If we confirm the service is suitable and you decide to proceed, the one-off A$499 setup payment is made before the build begins.

What does the setup fee include?

The A$499 setup includes conversion-focused landing page, google ads campaign build, keyword research. The campaign is built inside your own Google Ads account.

When does the management fee start?

The management fee starts only after the campaign produces its first qualified lead. It is $150/week, billed monthly at $650, charged month to month. It is not charged during the fit check or added to the setup payment.

Is Google ad spend included?

Google Ads spend is paid directly to Google and is separate from anything you pay Google Ads Guys. Minimum recommended budget: A$40/day. You pay Google directly from your own account; the advertising budget never passes through us.

Is there a lock-in contract?

No long-term management lock-in. Ongoing management is month to month after the first qualified lead. Your Google Ads account remains yours and you can remove our manager access.

FAQ category

Process

What happens from fit check to campaign launch.
What happens after I pass the fit check?

We review the service, location and budget with you. If you decide to proceed, the setup fee is paid, we build the landing page and campaign, you review the work, and the ads launch after approval.

How quickly can a campaign launch?

Timing depends on access, the information and assets supplied, and your approval. Once the build is approved and the Google Ads account is ready to serve, launch is normally completed promptly. We do not promise a date before the required access is confirmed.

FAQ category

Service

Scope, account ownership and suitable businesses.
Can you improve an existing Google Ads account?

Yes. Start with the free account audit so we can identify tracking gaps, wasted searches, location problems and the highest-impact fixes before recommending a rebuild or ongoing management.

Do I own the Google Ads account and landing page?

Everything we build in Google Ads is built inside your own account: the campaign, ad groups, keywords, negatives and conversion tracking. You own that account from day one, we are added as a manager, and you can remove us at any time. Your landing page is yours too: we hand over the HTML, so you can keep it and host it anywhere. If you leave, you take the page and the account with all of its history.

Do you manage Meta or Facebook Ads?

No. Google Ads Guys is focused on Google Search lead generation and the landing-page journey around it. Keeping the service focused makes the scope and reporting easier to understand.

Which businesses are the best fit?

The strongest fit is usually an Australian service business with clear service areas, meaningful customer value and people already searching for the service. We assess fit honestly because some offers, budgets and markets are not suited to Google Search.

FAQ category

Results

Qualified leads, measurement and responsible expectations.
What counts as a qualified lead?

A genuine enquiry from someone inside your target service area, or a tracked campaign phone call longer than 60 seconds. Clicks, impressions, spam, duplicates and enquiries from outside the agreed service area do not count.

Do you guarantee a number of leads?

No responsible campaign can guarantee a fixed lead number before seeing the market, budget, competition and customer response. Our fee structure reduces the management risk at launch, and our reporting shows the evidence used to make each decision.

Choose your next step

Still deciding which path is yours?

Audit an account that already has data, or use the short fit check when you need a new campaign built.