Search terms
See whether paid clicks match the services and commercial intent the campaign is meant to attract.
Free Google Ads account audit
Find the waste before you spend more.
Get a plain-English review of the searches, targeting, conversion actions and campaign settings that may be limiting lead quality or using budget without a useful outcome.
- Built for an existing Google Ads account
- No password sharing
- No account changes during the review
- Clear findings and practical priorities
Your report answers
- Where is the budget most likely leaking?
- Are the tracked actions commercially useful?
- Which fixes deserve attention first?
- Is the account ready to scale or still missing foundations?
What we inspect
A connected account review, not a vanity score
The useful question is not whether the account earns a badge. It is whether the settings, traffic and measurement support the type of lead the business wants.
Location targeting
Check whether the account is reaching the real service area or spending on avoidable geographic mismatches.
Ads and landing journey
Review whether the promise in the ad continues clearly on the page and into the enquiry action.
Conversion tracking
Identify which actions are counted, whether they can be tested and whether weak signals are guiding bidding.
Budget and bidding
Look for settings that restrict useful demand or push spend toward conversions with little commercial value.
Priority actions
Turn the findings into a plain-English order of operations rather than a dashboard of unexplained scores.
A good fit
You already have account data
The audit is most useful when an existing campaign has clicks, conversions or enough history to diagnose. It can help when lead volume dropped, costs rose or the reported results do not match the sales conversation.
Starting fresh
Use the campaign setup path
If there is no account history to review, the better next step is a short campaign fit check covering the service and area you want to advertise.
Google Ads audit FAQ
Know what the review does before you connect
Is the Google Ads audit free?
Yes. The audit is a no-cost diagnostic of the account information supplied through the audit process. It does not require you to purchase campaign management.
Will you make changes to my account during the audit?
No. The audit is a review. Any account access requested is for analysing the campaign, and changes are not made as part of the free report.
What if I do not know my Google Ads customer ID?
You can find it at the top of the Google Ads interface. If you cannot access it, use the contact option and explain the situation rather than sharing passwords or sensitive login details.
Does a conversion in Google Ads always mean a qualified lead?
No. A conversion is whatever action the account has configured to count. The audit checks that measurement context, but lead qualification and sales outcomes must still be confirmed by the business.
Start with the evidence
See what deserves attention in your account
Complete the guided audit details and receive a clearer view of the searches, settings and measurement behind the campaign.