Reported account metrics
The numbers visible in the account
Reporting period: 14 April–13 May 2026. These values use the account's configured conversion actions.
363
Clicks
79
Tracked conversions
A$33.06
Cost per conversion
21.76%
Conversion rate
What the snapshot shows
Practical reading of the reporting view
The useful lesson is the relationship between volume, conversion rate and cost, not one isolated headline metric.
- Search traffic was measured against conversion actions rather than clicks alone.
- Cost per conversion stayed visible beside lead volume, so efficiency and scale could be judged together.
- Daily movement was reviewed across the whole reporting window rather than from a single good day.
Measurement caveat
Google Ads conversions reflect the account's configured tracking actions. They are not automatically the same as qualified leads or completed sales.