Recent account result21 July to 6 August 2026
Stretch Hummer hire
HummerZillaz
117 primary conversion actions at A$19.42 each
1,475
Clicks
117
Primary conversion actions
90
Lead-form submissions
Reported account metrics
The numbers visible in the account
Reporting period: 21 July to 6 August 2026. These values use the account's configured conversion actions.
1,475
Clicks
117
Primary conversion actions
90
Lead-form submissions
A$19.42
Cost per primary conversion
What the snapshot shows
Practical reading of the reporting view
The useful lesson is the relationship between volume, conversion rate and cost, not one isolated headline metric.
- The account recorded 117 primary conversion actions from 1,475 clicks in the stated period.
- Ninety lead-form submissions were reported alongside tracked call actions and five direction actions.
- A conversion-action breakdown is essential because an account-level total can combine several different customer behaviours.
Measurement caveat
The 117 total combines the account's configured primary conversion actions, including lead forms, call-related actions and direction actions. These actions are not automatically unique or qualified leads, bookings or revenue.