Recent account result11 July to 6 August 2026
Plumbing services
Sigma Plumbing
16 primary call actions across a 27-day account view
286
Clicks
9
Website call clicks
7
Click-to-call actions
Reported account metrics
The numbers visible in the account
Reporting period: 11 July to 6 August 2026. These values use the account's configured conversion actions.
286
Clicks
9
Website call clicks
7
Click-to-call actions
A$104.47
Cost per primary conversion
What the snapshot shows
Practical reading of the reporting view
The useful lesson is the relationship between volume, conversion rate and cost, not one isolated headline metric.
- The account recorded 16 primary call-intent actions from 286 clicks in the reporting period.
- Website call clicks and click-to-call actions were separated from directions, website visits and other local engagements.
- The primary conversion rate was 5.59%, with A$1,671.58 in recorded Google Ads spend during the period.
Measurement caveat
A call click is an intent signal, not proof of a connected call, qualified plumbing enquiry, booked job or revenue. Call quality needs client-side feedback.