Reported account metrics
The numbers visible in the account
Reporting period: 14 April–13 May 2026. These values use the account's configured conversion actions.
124
Tracked conversions
A$16.45
Cost per conversion
22.06%
Conversion rate
7.74%
Click-through rate
What the snapshot shows
Practical reading of the reporting view
The useful lesson is the relationship between volume, conversion rate and cost, not one isolated headline metric.
- Strong ad relevance and landing-page response can be read together rather than as isolated metrics.
- The reporting keeps the cost of each tracked action central to campaign decisions.
- Volume did not remove the need to monitor daily efficiency changes.
Measurement caveat
The screenshot reports Google Ads conversion actions, not independently audited revenue. Results vary by service, market, budget and lead handling.