Reported account metrics
The numbers visible in the account
Reporting period: 14 April–13 May 2026. These values use the account's configured conversion actions.
4.48%
Click-through rate
11.06%
Conversion rate
A$62.10
Cost per conversion
50
Tracked conversions
What the snapshot shows
Practical reading of the reporting view
The useful lesson is the relationship between volume, conversion rate and cost, not one isolated headline metric.
- Lead volume was assessed alongside both click-through and conversion rates.
- The account could be optimised around the cost of a tracked action instead of cheaper but less useful clicks.
- Performance varied day to day, making ongoing search-term and bid review important.
Measurement caveat
Google Ads conversions reflect the account's configured tracking actions. Qualification and sales outcomes must be confirmed in the business's lead process.