Reported account metrics
The numbers visible in the account
Reporting period: 14 April–13 May 2026. These values use the account's configured conversion actions.
84
Tracked conversions
A$39.07
Cost per conversion
A$3.19
Average CPC
84
Tracked lead forms
What the snapshot shows
Practical reading of the reporting view
The useful lesson is the relationship between volume, conversion rate and cost, not one isolated headline metric.
- Lead-form actions were separated from general traffic metrics.
- Average click price was useful context, but cost per conversion remained the commercial measure.
- The reporting window made volatility visible so changes could be based on a pattern, not a single spike.
Measurement caveat
A tracked lead form is not automatically a qualified opportunity. Lead quality must be fed back into campaign decisions.